| PHASE - I |
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1) |
Overview of SEO
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Search Engines and Directories
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Important Search Engines and Directories |
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Who Owns Who?
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Important Industry Milestones
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Who Powers Whom? |
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Key Audiences for Your Site |
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The Definition of Search Engine Compatibility
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So What is Search Engine Optimization?
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Web Site Elements Impacting Search Compatibility |
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How Search Engines Index Pages |
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How Search Engines Rank Pages
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Web Site Relevancy Factors
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Algorithm Chasing is for the Birds |
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| 2) |
Site Architecture |
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What is Site Architecture? |
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What is Search Engine Compatible Site Architecture? |
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Elements of Site Architecture That Impact Search Ranking |
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~ Domain
~ Directory Structure
~ File Naming
~ Page File Extensions
~ Navigation Menus
~ Multiple Entry Points
~ Heading Tags
~ Robots META Tag
~ Robots Exclusion Protocol (Robots.txt File)
~ Error Trapping
~ Site Maps
~ Cascading Style Sheets (CSS)
~ Server Side Includes (SSI) |
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Remaining Site Architectural Elements |
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Benefits of Search Engine Compatible Site Architecture |
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Further Reading |
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| 3) |
Text Content |
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Keyword-Rich Body Text |
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Text Heavy Home Page |
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SEO Copywriting |
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Heading Tags |
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Build Your Copy Around Your Keywords |
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Text Links |
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Advantages of Text Links |
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Navigation Menus |
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Assignment 1 (Tutor-Graded) |
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Dynamic Content |
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What is Dynamic Content? |
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How Dynamic Content Impacts Search Engine Compatibility |
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Optimization for Dynamic Web Sites |
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Workarounds for Dynamic Web Content |
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Further Reading |
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Assignment 2 (Tutor-Graded) |
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| 5) |
Graphics |
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Graphics and the Web |
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Graphic-Heavy Pages |
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Alt IMG Attributes |
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Graphical Navigation Menus |
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Navigation buttons |
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Image Maps |
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Drop Down Menus |
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Disadvantages |
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Accessibility |
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Assignment 3 (Tutor-Graded) |
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| 6) |
Link Popularity |
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What is Link Popularity? |
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Google PageRank |
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Backward Links |
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Link Building |
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Text Links |
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Factors Influencing Link Popularity |
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Important Search Engines and Directories Recap |
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Lists of Other Search Engines and Directories |
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Links to Avoid |
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Free Link Popularity Tools |
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Further Reading |
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Assignment 5 (Tutor-Graded) |
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| 7) |
Measuring SEO ROI |
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Does SEO Truly Deliver ROI? |
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Measuring SEO Success |
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~ Track your site’s search engine rankings
~ Track the amount of traffic your site is receiving
~ Track the number of returning visitors to your site
~ Track the number of sales / conversions your site receives
~ Track the link popularity of your site |
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