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Search Engine Optimization (Internet Globel Marketing) |
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| Search Engine Optimization (Internet Globel Marketing) |
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| Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique calledSearch Engine Optimization (SEO). |
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| Course Content |
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| Advanced SEO Course |
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| Course Meant for: SEO Beginners, Web Designers, Website Developers |
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| Site Design & Development - SEO Factors |
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| HTML, Logo and its Importance, Attractive Designs and Patterns, Content Writing and Copyrighting, Call to Action, Copyscape and Duplicate Content Issues , Coding Standards , Usage of all Tags, Larger Website Creation Techniques, CSS |
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SEO on-Site Optimization |
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| Title, Meta Tags, Heading Tags, Anchor Text, Page Limit Size, Number of links on a page, SiteMaps, keyword Research, Search Site Functionality, Store Searched Keywords, Coding Standards, SEO Header and Footer, Image Tag Optimization, Robots.TXT, SEO Site Analysis, website SEO Report |
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| SEO Off-Site Optimization |
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| Directory Submission, Forum and Blog Signatures, Press Releases, Link Building, Blog Reviews and Promotion, Social Bookmarking, Article Submission, Viral Marketing, RSS Feeds, Free Backlink Creation, Increase Page Rank |
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| Important Factors for SEO |
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| Bookmarking Page/Site, Favicon.ico, Feedback Form, Testimonials, Refer to your Friend, Add Newsletters, Content Writing, Web Analytics, web 2.0, CMS Software, Blogs and Social Media Sites |
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| Advanced SEO Techniques |
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Dynamic Page Optimization, Flash Optimization, URL Rewriting, Advanced Keyword Research, Competitor Research, Localization - Local Optimization, Categorization, Internal Links Structure
Bonus: A Project to train realtime & refine skills |
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| Course Duration |
Fees (Indian RS.) |
Fees (US $) |
| 25 Sessions of 1 hr. each |
10,000 |
285 |
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