Dubai Shopping Festival started on February 15, 1996 as a retail event intended to revitalise retail trade in Dubai. It has since been promoted as an tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai. The complex includes retail malls known as the Festival Power Centre, which opened in May 2006 and the Festival Waterfront Centre, which opened on 1 March 2007. The Festival Waterfront Centre contains a pool of water with small fountains, a large glass ceiling, and many shops.